Brain hired by ĀPA Intemporal
High Fashion Rainwear goes adaptive technology.
Belgian startup ĀPA Intemporal is reinventing luxury with this innovative and ethical product, 100% made in Europe, and massively crowdfunded in 2018. The thermo-adaptive fabric used to create this range of raincoats is one of many distinctive features of this new label: If you live in a city where the weather changes constantly, then this coat is made for you. With growing e-commerce platforms absorbing a large share of the fashion market today, ĀPA’s challenge has been to find its niche, and radiate through its singularity.
Logo / Mark
ĀPA is the Sanskrit word for the element of "water'.
Main Colours & Typefaces
All colours inspired by the product itself.
A journey through the retail selling process...
Visually, everything had to be created for this young brand and its first line of rainwear. Setting up and sustaining the brand's visual DNA consistently throughout the different applications included a crowdfunding campaign, print promotions, tags and labels, packaging solutions, and much more. The entire brand image for ĀPA was developed with a focus on minimalism, clean, and ‘high-end’ visual choices.
"Unboxing the coat was a truly amazing experience. Everything was so neat and clean, definitely lived up to the high-end fashion label...”
Ken Lau, KS Buyer
ĀPA opens digital sales
As a fashion startup today, it would certainly not be easy for ĀPA to launch their own e-commerce, when most shoppers would turn to global fashion retailers online. But as the brand had previously launched on Kickstarter, it was important to the founders to continue selling their product everywhere in the world. So, an e-commerce website showcasing the luxurious product was launched, and with that, a chance to rigorously detail on its incomparable technological functions.
Get this brain, match it to your vision.
- Linn Legros
- Berlin - Brussels - Space