Brain hired by ĀPA Intemporal
High Fashion Rainwear goes adaptive technology.
Belgian startup ĀPA Intemporal is reinventing luxury with this innovative and ethical product, 100% made in Europe, and massively crowdfunded in 2018. The thermo-adaptive fabric used to create this range of raincoats is one of many distinctive features of this new label: If you live in a city where the weather changes constantly, then this coat is made for you. With growing e-commerce platforms absorbing a large share of the fashion market today, ĀPA’s challenge has been to find its niche, and radiate through its singularity.
Logo / Mark
ĀPA is the Sanskrit word for the element of "water”.
Main Colours & Typefaces
All colours inspired by the product itself.
A journey through the retail selling process...
Visually, everything had to be created for this young brand and its first line of rainwear. Setting up and sustaining the brand's visual DNA consistently throughout the different applications included a crowdfunding campaign, print promotions, tags and labels, packaging solutions, and much more. The entire brand image for ĀPA was developed with a focus on minimalism, clean, and ‘high-end’ visual choices.
"Unboxing the coat was a truly amazing experience. Everything was so neat and clean, definitely lived up to the high-end fashion label...”
Ken Lau, KS Buyer
ĀPA opens digital sales
It is certainly challenging for a young fashion brand today to drive traffic to its own e-shop when most shoppers consistently turn to global fashion platforms online. Yet, the strategy for this Kickstarter-launched project was to continue to maintain direct B2C engagement, a chance to personally and thoroughly communicate its incomparable technological functions.
ĀPA in Numbers
300% Funded on Kickstarter
Kickstarter Creator Jam Award
Brussels Hub Awards 2019
FashionTech‘s “Future of Fashion“ Finalist - Antwerp
“Best Luxury Raincoat 2019“ by Lux Life Magazine
Featured in London Fashion Week
Featured in Brussels Fashion Days
"Projects We Love" by Kickstarter
Get this brain, match it to your vision.
- Linn Legros
- Based in Berlin