Brain hired by Kämpfe Elektronik
Manufacturing electronic assemblies with passion.
Kämpfe Elektronik was founded back in 2001. It is known, among others, for its reliable made-in-Germany qualitative EMS manufactuing and carefully controlled processes. Its problem: the large competition on this market, all fishing for the biggest clients from the automotive, medicine and tech sectors. It was time for Kämpfe Elektonik to refresh its image and reposition its brand on this crowded market, in order to cut through the clutter.
Market analysis and competition assessment.
The first step was essential for this traditional company: A brand new communication strategy aimed at finding Kämpfe Elektronik’s unique personality, emotional story and brand values. A Sprint exercise resulted in a clear vision for the execs, and a purposeful story for employees to identify to. A new story brings out the ‘authenticity at the core’ of this brand, powered from the inside by a team of passionate people, to serve as a loyal companion to its clients.
Playful symbols around Electronics
Exploration around electronic assemblies and components for the new mark of Kämpfe: Should its logo be a strong symbol supporting the brand’s authentic, team-focused story? A subtle typographic approach? Or both? The important point of focus was making a strong statement and differentiating the brand from its competitors through a personalised visual identity. The general thinking process went as follows:
Logo / Mark
Cutting through the clutter with vibrant colours...
Colours & Typefaces
…Colours that translate the right emotions.
A new, modern lease of life for Kämpfe Elektronik.
'Who does this speak to?' this question is vital to keep in the front of our thinking process when designing brand identities, to serve the client's marketing and sales objectives. Kämpfe needed to revitalize their image with dynamism, honesty and creativity, but still express professionalism, self-confidence and boldness to attract their desired client portfolios.
Get this brain, match it to your vision.
- Linn Legros
- Based in Berlin